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Tuesday, February 07, 2006

Could Apple make me drool any more?

We all know of the cultural phenomenon that is the iPod and iTunes. Well, they are approaching their 1 billionth song download and to celebrate they running a mouth-watering contest:

We’ve got one billion reasons to celebrate, and we’re starting with you. As we mark our way to one billion, the music fans who download every 100,000th song will receive a prize package featuring a black 4GB iPod nano and a $100 iTunes Music Card.

OK...unlikely but still exciting. What are the chances you say? I'm not mathmatician but I think a 1:100,000 chance of winning a Nano. That's not all. What do you get for downloading the 1,000,000,000 song on iTunes besides beating the most incredible odds in the history of iPod give-a-ways?

And if you're the lucky grand-prize winner who downloads the billionth song from the iTunes Music Store, you'll receive a 20-inch iMac, 10 60GB iPods, and a $10,000 iTunes Music Card to jumpstart your digital music collection. In addition, Apple will create a full-ride scholarship in your name to a world-renowned music school. Just think: You could help launch the careers of an entire generation of musicians.

You read right: TEN iPods. That's around $4,000 worth of iPods alone. I know there have been much bigger give-a-ways and contests in the past for a variety of reasons, but just imagine 10 iPods sitting in front of you. This is the cultural hold Apple has on a generation. I would say someone should write a book on it, but they already have. I bought Cult of iPod for my sister this past Christmas. Now all we need is a scholarly article or ethnography about it.

Posted by Will at February 7, 2006 03:15 PM in In the News